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Franchise Abercrombie

Abercrombie & Fitch Wants to Open Market in Europe

The Abercrombie & Fitch Co. To Have an Appreciation To the New Perfect tiffany rings of Sean Penn declared its expansion plan of markets in Europe and England nowadays. Draw up an Inventory of the Reasons of the Popularity of tiffany bracelets

The company plans to enter Italy, France, Germany, Spain, Denmark and Sweden, and add new main operating base in the UK. The company also announced it has employed PBS Real Estate and its responsible person Miss Laura Pomerantz as the real estate consultant in Britain and the rest of Europe. PBS Real Estate was a corporation supplying original commercial real estate solutions for both the owner and the tenant. This time, it is responsible for hunting for great stores for A & F.Laura Pomerantz once assisted Abercrombie & Fitch to open New York flagship store at the Fifth Avenue of Manhattan and speciality stores of RUEHL at the Bleecker street of Manhattan.

Abercrombie&Fitch is an exclusive American casual clothing brand which has been specially designed for college students of 18 to 22 years old. The company has a total of four brands: Abercrombie & Fitch, abercrombie, Hollister Co. and RUEHL No.925. They are designed for different age groups of consumers according to their preferences and economic capacity. The company also launched another brand it’s “Concept 5″ in the market in January 2008 .

Young brand clothes retailers think that the European market has a strong demand for Abercrombie & Fitch brand. It can be proved by the successful operation results of first European flagship on Burlington Gardens Street No.7 in London in England. The Chairman and executive director Mike Jeffries said,Abercrombie & Fitch company has evaluated the European market for a long time and it shows that this market has a very strong demand on Abercrombie& Fitch. They thought it`s the best time for Abercrombie & Fitch Company to activate the strategy to expand the Europe Market in its global growth strategy. In fact, the retailers whose headquarters are located in America found that operating the markets in Europe is much more difficult than expected. There were a lot of competitors in Europe market, especially the competition in Germany market such as Wal-Mart and Gap. The marketing passage is not mature, making exploiting European market more difficult. However Abercrombie & Fitch is confident. One of the company’s stores’ recent sales profit is 2% higher than the analyst`s anticipation of the same store with a total sales of $293.2 million in that month Compared with 243 million U.S. dollars last year, grows 21% this year, the sales reaches 1.25 billion U.S. dollars from jan.to jua., growing 15% compared with last year.

Abercrombie & Fitch Company has possessed 182 franchised stores of the same name in America, 409 Hollister Co. franchised stores and 17 RUEHL franchised stores. There are three Abercrombie & Fitch franchised stores in Canada and three Hollister Co., and one ship-flag shop in London.

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